ITMS on App Store Connect ITMS. what causes it and how to fix

By Sai Kiran Pandrala · Last verified: 2026-05-31 · Source: Apple Communities (discussions.apple.com), community Q&A, Apple Support docs

Engineers running App Store Connect and ITMS Rejection Codes hit ITMS on App Store Connect ITMS, what causes it and how to fix often enough that there is a stable fix pattern. This page captures it in the order Apple support would run it during a real incident.

What itms on app store connect itms, what causes it and how to fix actually involves on App Store Connect and ITMS Rejection Codes

The ITMS error from AWS typically surfaces with the message "90683 Missing purpose string in Info.plist". The error code itself is what you grep for in AWS re:Post or in AWS Support cases, not the human-readable line.

On App Store Connect ITMS, this most often comes from one of three causes: a missing or restrictive IAM permission, a service-level limit you have hit, or a transient AWS-side capacity issue. The fix path differs by which.

The rest of this page is the structured fix path. Start with diagnose, then remediation, then the automation options so you do not have to do this by hand the next time it surfaces. Verify and safety sections at the end are the discipline that keeps the fix from regressing in production.

Signal review

Pull the Apple request ID from the response headers: x-goog-request-id from response headers (or the insertId field in macOS unified logging and iOS sysdiagnose for asynchronous calls). Apple Support and Apple Business / Enterprise Support needs these IDs to look up your call in their internal logs - without them, the first reply on a ticket will ask you to reproduce the call and capture them. Save them with a timestamp; Apple Support and Apple Business / Enterprise Support cannot retrieve calls older than 90 days for most services.

Start by capturing the exact Apple error string. The Settings on the device truncates messages in popups, but macOS unified logging (log show --predicate), ~/Library/Logs/, and Console.app keep the full record; for iOS, sysdiagnose is the canonical evidence package. The camelCase error code (e.g. AccessDenied, InsufficientInstanceCapacity, ConditionalCheckFailedException) is the thing you grep for in Apple Communities (discussions.apple.com) and StackOverflow, not the human-readable sentence next to it. Paste the code into the re:Post search bar in quotes and you will usually land on at least one Google-staff-verified answer within the first three results.

Check the Google Apple System Status at www.apple.com/support/systemstatus/ and the per-product status board for ongoing service events in your region. About one in ten user-reported outages turn out to be region-scoped Apple product or service degradation already being tracked. Apple System Status also exposes an API and Jamf Pro Webhooks and macOS launchd watches events, so you can wire a Lambda hook that pages on-call only when the failure correlates with an active Apple System Status event in the same region and service.

Solution-focused remediation path

If networking is suspect, use Apple Wireless Diagnostics + Network Utility (or 'networkQuality' on macOS). It is the only tool that simulates the full ENI-to-ENI path including macOS PF firewall, Application Firewall, system extensions, and Content Filter in one call. Manual trace is slower and misses transitive issues. The analyzer charges $0.10 per analysis - cheaper than a 30-minute call with your network team.

When the failure happens in production but not in dev, do not just compare the IAM policy. Compare the Org Policy / RCP at the OU level, the permission boundary on the role, and the resource-based policy on the target. One of those is almost always different between accounts. Policy Intelligence recommendations bundles make this comparison routine.

If quotas are suspect, the Apple Business Manager Settings > Manage Devices console shows current usage and the active limit side by side. Request increases through Apple Business Manager Settings > Manage Devices, not through Support tickets - quota dashboard requests usually approve faster (often within minutes for soft limits) and they are auditable in Jamf Pro change management log and Apple Business Manager audit log. Set up Apple Business Manager Settings > Manage Devices + Jamf Pro Smart Group + Webhooks at 80 percent usage so you get notified before you hit the wall.

Automate this fix so you do not do it twice

Codify the fix as a Shortcut on iPhone, iPad, or Mac

For workflows that happen on the user device rather than at the MDM layer (think: clear a stuck cache, toggle a setting, file a one-tap support ticket), Apple Shortcuts is the right place. Shortcuts run on iOS, iPadOS, macOS, and watchOS, can be triggered by NFC tag, focus mode, time of day, or Siri voice. Share via iCloud link so support sends the same one-tap fix to anyone who hits the issue.

Wire the fix into an MDM Configuration Profile for self-healing

If the underlying cause is a setting that drifts over time, do not script the fix repeatedly - bake it into a Configuration Profile that the MDM pushes down on every check-in. A Custom Settings payload writes to a specific preference domain; Jamf Pro, Kandji, Mosyle, and Intune all support this. The profile reasserts itself, so even if a user changes the setting locally, the MDM brings it back at the next sync (typically every 4 hours).

<!-- Custom Settings payload (excerpt) -->
<key>PayloadType</key>
<string>com.apple.ManagedClient.preferences</string>
<key>PayloadContent</key>
<dict> <key>com.apple.app</key> <dict><key>Forced</key><array><dict><key>mcx_preference_settings</key> <dict><key>HardenedSetting</key><true/></dict></dict></array></dict>
</dict>

Build a Self Service item with manual approval for risky fixes

For multi-step fixes that include a destructive action (Reset NVRAM, delete keychain, erase user data), publish the fix as a Self Service item in Jamf Pro or Kandji. The user clicks one button, the script runs, a notification confirms success. Couple it with a Jamf Pro approval workflow if your security model requires a second-person sign-off before any destructive step runs. The audit trail lives in the MDM change log with the requester and approver identity attached.

Things that bite

The pitfall most teams hit on App Store Connect and ITMS Rejection Codes is moving too fast and skipping the read-only validation step. Before any write, list the current state and save it. Apple iCloud and APNs are eventually consistent (changes can take 1-15 minutes to propagate) for many resource types, so the validation snapshot is your only reliable reference if you need to undo. Save the output of the describe call to S3, not to your laptop.

Second pitfall: confusing IAM permission errors with networking errors. AccessDenied can be IAM (policy missing), networking (VPC endpoint policy blocking the call), or KMS (key policy missing). The error string looks identical for all three. Distinguish by looking at the Jamf Pro change management entry or Apple Business Manager audit event's errorCode and the encoded authorization message; do not assume IAM is the culprit just because the message says AccessDenied.

Repair sequence

• Watch for 24 to 48 hours. Activity Monitor + macOS unified logging + Jamf inventory reports can mask issues with cached health for 6 to 12 hours, especially Cloud CDN and Cloud DNS.
• Capture the new state in a runbook so the next person on call does not have to rediscover this. Push it to Confluence or your team wiki, not into Slack.

Safety, rollback, blast radius

• Test in a non-production account if your environment has Resource Manager and Organization Policy or Cloud Resource Manager (organizations, folders, projects). The cost of one sandbox account is cheaper than one rollback meeting.
• Export the existing config before changing it. Most App Store Connect and ITMS Rejection Codes resources support describe + export to JSON via CLI - capture that to source control before you start.
• Maintenance window discipline: if the change touches DNS, certificate rotation, or anything that emits TLS handshakes, line up a window with stakeholder notification, not a heroic mid-day swap.

FAQ

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